MOVE now includes over 180 demographic segments, giving you greater precision when planning OOH campaigns for your clients.

Available audience profiles include:

• Age
• Gender
• Income Level
• Education Level
• Occupation

Now enabling more demographics per report, including international audiences, to better understand how people move and engage with OOH across Australia. 

In MOVE 1.5, audiences were based on annual averages, a “typical week”​ meaning travel and movement patterns throughout the year weren’t reflected.

MOVE changes this completely, with measurement now incorporating:

• School holidays
• Public holidays
• Seasonal travel patterns
• Key events where historical movement data exists

This provides a far more accurate reflection of how audiences MOVE.

For the first time, MOVE measures audiences across 5 metro markets and 21 regional areas, where over one-third of the Australian population live.

It also incorporates interstate and intrastate visitors for the first time, delivering a more complete view of how people move across Australia.

Put simply, MOVE now measures all of Australia — both residents and visitors — providing a true national audience measurement.

MOVE can measure all OOH formats for the first time and now includes over 150,000 signs across:​

Roadside: high impact billboards, bus shelters and pedestrian signage including malls.

Transit: buses, trains, light rail, trams, ferries.

Indoor: airports, shopping centres and train stations.

Place Based: cafes, cinemas, gyms, medical centres, petrol and convenience locations, and venues.