QMS Bolsters Data Offering With Transaction Data First

Leading digital outdoor media company QMS today announced that its intelligent data and insights platform, DYNAMiQ, will be further super charged with the addition of aggregated data insights from Hemisphere Digital, enabled by Visa.

Exclusively available through proprietary mobility analytics platform partner Hemisphere Digital, the partnership is an Australian Out of Home first. Visa’s aggregated data will provide QMS and its clients with insights on Australian consumer spending and behaviour across the QMS premium digital network.

QMS Chief Strategy Officer, Christian Zavecz said the partnership was a natural progression to drive the vision the business had for its DYNAMiQ data platform.

Mr Zavezc said “We launched DYNAMiQ at the beginning of 2020 to provide advertisers with the ability to plan, create and deliver their Digital Out of Home (DOOH) campaigns using robust, targeted and granular audience data.”

“It will help advertisers optimise the effectiveness of their campaigns through a seamless integration of insights (based on aggregated transactional data) with QMS’ audience measurement.”

“Through the various stages of the pandemic, DYNAMiQ quickly became a powerful and trusted tool for clients to understand real time audience data to help them navigate planning with confidence and pivot their DOOH campaigns with incredible accuracy to ensure peace of mind.”

“Data Privacy continues to be a crucial driver as we build on DYNAMiQ’s data inputs. The benefit of working closely with data industry leaders like DSpark and Hemisphere Digital (enabled by Visa) is knowing that the data insights we input are only based on fully aggregated datasets. This means we can guarantee to our clients that we do not receive any personal information, IP addresses, advertising identifiers or any other method that can be used to match between datasets on an individual basis. With data privacy best practice, we can ensure that clients can use DYNAMiQ with complete piece of mind.”

Hemisphere Digital Founder and CEO, Mike Welling added; “In a world of disruption and a rapidly changing data landscape, advertisers want surety that the data platforms they use have stability and longevity.

DYNAMiQ will continue to complement the existing and recently updated industry audience measurement system MOVE 1.5 and will remain a crucial tool for QMS clients as they plan their DOOH campaigns.

Hemisphere Digital, enabled by Visa is already being integrated with DYNAMiQ and has been instrumental in the audience focused packaging developed for QMS’ brand new re-energised City of Sydney Digital Street Furniture network.