Digital outdoor media leader QMS today announced the long-term addition and digital conversion of two of the most sought after large-format billboards on Melbourne’s CityLink, marking one of the most significant iconic site upgrades in the market in recent years.
Previously static, the sites have been converted into state-of-the-art digital screens, further strengthening QMS’ Melbourne digital footprint, delivering enhanced scale, flexibility and impact for advertisers. Positioned along Melbourne’s busiest commuter corridor, they are the closest large format billboards on CityLink to the Melbourne CBD, providing premium access to high value metropolitan audiences.
Located at Cremorne, where the CityLink crosses over Punt Road, and adjacent to major commercial precincts and Melbourne’s key sporting and entertainment venues, including the MCG, Melbourne Park and AAMI Park, these two new landmark digital billboards collectively deliver a combined weekly audience of more than 4.4 million impressions*.
QMS Chief Operating Officer, Sara Lappage said securing these new assets and their immediate digital conversion reflects QMS’ continued focus on strengthening its premium digital network and leadership in the Melbourne market.
"The digitisation of these landmark billboards significantly enhances QMS’ ability to deliver audience scale and attention across Melbourne’s most influential commuter corridors."
- Sara Lappage, Chief Operating Officer - QMS
“Their proximity to the CBD and some of the city’s most prominent sporting and entertainment precincts perfectly complements our existing digital network, creating even greater opportunities for brands to connect with highly engaged, high-value audiences.
“Combined with our existing digital portfolio, these new sites enhance our capacity to create powerful, high-impact campaigns that deliver both reach and relevance for brands across Melbourne.”
*Source: MOVE, Reference Week 28th Jul - 3rd August 2025, DLF, P18+, Melbourne, 100% SOT, ROTS
