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PROGRAMMATIC

 
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ENHANCING
DIGITAL OUT OF HOME CAMPAIGNS

Programmatic trade harnesses technology to unify supply and utilise targeting granularity. Programmatic capability allows brands to target and enhance their Digital OOH and omnichannel strategies to impact audiences with precision across our expansive OOH network.

Adding location-based or behavioural data, refines audience impact and offers the flexibility to increase presence in moments of consumer receptivity.

Truly agnostic, we have fully integrated connections across Perion and Vistar Media, accessible via all major DSPs.

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THE GROWTH OF PROGRAMMATIC DOOH

NZ advertisers continue to embrace Programmatic Digital Out of Home advertising, according to the IAB NZ ‘Programmatic DOOH in NZ Five Years On’ 2024/25, which found continuous year-on-year growth.
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Find out how to incorporate Programmatic buying into your brand's OOH strategies.

 

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