BTC Markets turned exclusively to QMS to help launch and drive awareness of their crypto trading platform. Harnessing the power of dynamic DOOH, BTC Markets delivered Australia’s first ever live cryptocurrency feed across QMS’ digital billboard network throughout the Eastern Seaboard.
The first of its kind DOOH campaign used a direct feed from BTC’s own platform to broadcast live cryptocurrency prices for Bitcoin, Ethereum and others through QMS’ own proprietary portal.
Australian First
Collaborating with QMS enabled us to harness the dynamic and flexible capability of digital out of home to ensure the campaign delivered relevant and accurate crypto values for the first time ever in Australia.
Handle Media Agency Founder, Misha Vaxman
QMS Chief Operating Officer – Customer, Sara Lappage said, “What BTC Markets has done is a great example of advertisers thinking deeper about how DOOH and its dynamic capabilities can easily be harnessed with more engaging content. A simple and yet clever way to deliver greater audience engagement and make an impact.”
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