Nielsen CMV is an audience segmentation and profiling tool utilising a syndicated dataset that incorporates information collected from a large and nationally representative sample of Australians.
With Nielsen CMV, QMS can help you gain a deeper understanding of audiences across a variety of attributes to help you plan the right Out of Home campaign.
Looking at your target audience through Nielsen CMV, we can gain a sophisticated and in depth view of buyer behavior, attitudes, lifestyle, product ownership / usage, whilst fusing this with media behavior data to provide powerful insight into how your customers use and respond to media.
The result is an in depth 360-degree view to help you profile your audience and plan campaign that drives results.