QMS launches global first neuro study via exclusive Mumbrella webinar

QMS launches a global first neuro study into the power of dynamic DOOH creative with exclusive Mumbrella webinar.

Digital out of home (DOOH) leader QMS has partnered with Mumbrella to launch a global first neuro-insight study that dives deeper into understanding the power of DOOH and how utilising changing or dynamic creative can drive greater impact and campaign effectiveness.

Free to attend, this exclusive webinar will demonstrate why now is the time for agencies and marketers to give more attention to the power of bespoke dynamic DOOH creative and its natural ability to deliver better business results.

The webinar will address industry key issues such as why creative message evolution is crucial to campaign success, and why dynamic creative needs to move from being part of the conversation to an integral part of the final solution.

Join Peter Pynta from Neuro-Insight and Christian Zavecz from QMS, as they provide the evidence brand marketers and creatives need to really push the boundaries of DOOH and treat it in the same way as a digital online medium – with flexibility, immediacy and contextual relevance of creative messaging.

The QMS and Mumbrella webinar, ‘Realising the true value of a changing message over time’, will be held at 3pm on 24 August. Sign up for free now.