QMS and Schwartz Media Join Forces For Exclusive PDOOH Campaign

Leading digital outdoor media company QMS today announced an innovative new 12-month exclusive annual programmatic campaign with Schwartz Media, publisher of The Monthly, The Saturday Paper and 7am.

Running throughout 2023, the campaign will utilise QMS’ programmatic digital out of home (pDOOH) solution to promote The Saturday Paper and The Monthly across its digital network, including the City of Sydney and digital large format assets in Melbourne and Canberra.

The campaign is the first of its kind for QMS, which has been leading the industry with programmatic OOH solutions since 2019.

QMS Head of Programmatic Sales, Laura Wall, said: “We are thrilled to work with a premium publisher like Schwartz Media on this long-term campaign. It is a privilege to deliver the first pDOOH campaign of its kind that is built to optimise connection with more educated and professional audiences like that of The Saturday Paper and The Monthly across our network.

Schwartz Media’s Head of Marketing and Partnerships, Caraline Douglas, said: “With a view to outdoor becoming a regular part of our marketing mix, incorporating QMS’ pDOOH offering is an important step for us as we look to increase our brand awareness and grow our audience of highly engaged readers and listeners. We’ve seen incredible audience growth over the past few years, and these marketing efforts are key to ensuring we continue to do so.”