First to market Neuro Insight Study
Advertising within live sport broadcast is at least 12% more effective than a TV ad-break alone.
QMS Sport commissioned Neuro-Insight research to scientifically validate the effectiveness of advertising within live sport broadcasts across four of its major sporting codes.
Neuro-Insight is globally recognised research that looks at brain activity and how the brain responds to brand messages in the sub-conscious state.
This is determined by measuring four key metrics;
Measures what is being stored in the brain and correlates with decision-making.
Measures how involved people are with content triggered by personal relevance and familiarity.
Measures visual and general attention recorded in both the left brain and the right brain.
Measures the strength of the emotion being experienced whilst viewing content.
QMS Sport Insights
Discover our cross-platform opportunities
Digital Large Format
Wi-Fi Mobile Engagement
Mobile LED Screen
Melbourne & Geelong