At QMS, we have always believed that our billboards were unique and not created equal. Fascinated with this notion we tested the strength of key attributes associated with billboards and how that might impact an advertiser’s creative.
We now have an understanding of how particular sites can help lift or reinforce a desired brand attribute so advertisers can leverage the personality of QMS sites to benefit their brand.
Armed with a site attribute database, QMS can help inform more strategic site selection by offering a more sophisticated way to optimise campaigns based on key advertiser objectives.
“The pioneering study aims to give clients a deeper understanding of QMS’ sites and provide advertisers an additional layer of sophistication when evaluating and selecting sites in line with the brand’s objectives.”
— Peter Pynta, CEO, Neuro Insights