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Quantifying the True Impact of Out-of-Home

QMS continues to invest in global first research to better understand audiences, behaviour and how out-of-home drives real results in today’s world, with leading neuro science experts Neuro-Insight.

 Go Large, Go Digital – Be Memorable

To demonstrate the strength of our digital outdoor (DOOH) assets, we commissioned a Neuro-Insight study to uncover the true impact of DOOH on audiences and what that means for the brands using the platform.

Neuro Measures Real Responses

The Results

“There is a definite shift in the market – with more and more advertisers seeking to invest their media dollars in channels that out-perform on impact and effectiveness.”

— Peter Pynta, CEO, Neuro Insights