Network 10 Celebrates ‘Sisters’ with Integrated Social Campaign
To celebrate the premiere of Network 10’s new drama ‘Sisters,’ QMS launched a dynamic out-of-home campaign that utilised an integrated Instagram feed to display a stream of pictures that used the hashtag #SistersAU.
Instagram users were encouraged to snap a photo using the unique hashtag for their chance to win an all-inclusive stay at the famous Gwinganna Lifestyle Retreat with the promise to also feature on one of QMS’ iconic roadside digital billboards.
Integrated Social Media Feed
Daily entries were then broadcasted via a direct Instagram feed across QMS’ national digital network, creating a mosaic of beautiful pictures for viewers to look out for on their daily commute.
Digital Billboards
By utilising an integrated Instagram feed, Network 10 were able to create a really personal and relevant campaign that emphasized family, friends and having a bit of fun which truly reflects what the new show is all about!
Steve Bovey General Manager of Operations, QMS
Melbourne Square
The Toorak
The Leeder
Share Case Study
Dynamic Feed
Dynamic Campaign Shines a Light on Public Displays of Pride
WANT TO STAY UP TO DATE WITH THE LATEST NEWS IN DIGITAL OUT OF HOME?
SUBSCRIBE TODAY
"*" indicates required fields
No Thanks
BY SUBSCRIBING, I AGREE WITH THE STORAGE AND HANDLING OF MY DATA (INCLUDES RECEIVING MARKETING RELATED COMMUNICATION) BY THIS WEBSITE*
Our Privacy Policy has changed as of February 2024.
You can view our updated policy here.
By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more and change your cookies settings.