Network 10 Celebrates ‘Sisters’ with Integrated Social Campaign
To celebrate the premiere of Network 10’s new drama ‘Sisters,’ QMS launched a dynamic out-of-home campaign that utilised an integrated Instagram feed to display a stream of pictures that used the hashtag #SistersAU.
Instagram users were encouraged to snap a photo using the unique hashtag for their chance to win an all-inclusive stay at the famous Gwinganna Lifestyle Retreat with the promise to also feature on one of QMS’ iconic roadside digital billboards.
Integrated Social Media Feed
Daily entries were then broadcasted via a direct Instagram feed across QMS’ national digital network, creating a mosaic of beautiful pictures for viewers to look out for on their daily commute.
By utilising an integrated Instagram feed, Network 10 were able to create a really personal and relevant campaign that emphasized family, friends and having a bit of fun which truly reflects what the new show is all about!