ANZ Switches On Small Businesses with Dynamic Feeds
ANZ’s latest ‘Business Ready’ outdoor campaign across QMS’ digital network uses a direct RSS feed from Honcho to dynamically update drivers when a new small business pops up across Australia.
Utilising real time RSS feeds, the location of the business and when it was registered on Honcho is displayed across QMS sites.
Every time a new business is registered, the creative will update accordingly with the latest business details.
QMS CEO, Barclay Nettlefold commented on the campaign saying;
ANZ have harnessed the power of digital OOH, delivering a localised campaign that engages with consumers in a very personalised fashion and at the same time promotes small businesses within our community.